AUTOBLOG

Creative campaigns—whether scrappy or high-budget—require vision, precision, and collaboration.

Producing premium content, like the award-winning The Autoblog Show, meant navigating complex logistics: large budgets, tight timelines, multi-location shoots, and cross-functional teams. I thrive in that space—balancing the big picture with the smallest details, aligning creative goals with operational execution. It’s fast-paced, deadline-driven, and demanding—but deeply rewarding.

At the end of the day, success comes down to one thing:
the team. The team. The team.

Executive Producer
Autoblog (2017 to 2024)

Screenshot of auto blog homepage featuring articles about cars, electric scooters, robotic vehicles, and outdoor adventure gear.

eCommerce Lead | Manager of Production
Autoblog (2017 to 2024)

Live Video, Executive Producer
Autoblog (2017 to 2024)

A red electric vehicle parked in front of a modern house with a gray garage, with a sign displaying 'Verizon Media Immersive' and the 'auto blog' logo, showcasing an augmented reality vehicle display.

Experimental Content Producer
Autoblog (2015 to 2024)

Founder | Executive Producer
Your Future Car (2017 to 2024)

Social Media, Executive Producer
Autoblog (2017 to 2024)

Field Producer
Autoblog (2015 to 2024)

Two race car drivers in blue racing suits pose with thumbs up in front of a Subaru rally car at a race track, with spectators and tents in the background.

Communications & PR Consultant
Freelance (2020 to Present)

BUILDING VIRAL BRANDS

BUILDING VIRAL BRANDS

Your Future Car is a social-first lifestyle brand aimed at growing millennial audiences and unlock new revenue streams. I built the brand identify and content strategy from the ground up.

The result: millions of annual video views, sustained growth in social media audience and engagement, and significant new controllable revenue—driven by creative vision, platform-native storytelling, and strategic audience development.